A St Helens-based baby product manufacturer is set to expand into Australia after enjoying
exporting success in South Korea and across the EU.

EasyTots’ flagship product – the EasyMat – was designed by Helen Davies in 2016 to
combat her daughter’s messy eating habits. Six months ago, it began trading overseas after
receiving global enquires through its website.

Shortly after, EasyTots started working with advisers at the Department for International
Trade (DIT).

The organisation supported EasyTots on trade missions to Hong Kong and Germany, set-up
meetings with buyers and distributors, and helped the business identify international
markets. Export sales to South Korea account for more than a third of the business’ export
turnover.

EasyTots is now talks with Australian distributors.

Davies said: “Parents are increasingly favouring a baby-led weaning approach for their
children, which is a trend we are noticing internationally. Providing products that make it
easier for babies to feed independently throughout the weaning stages from six months to
age three is a market we’re keen to show our expertise in.

“In-line with this trend, we started to receive overseas enquiries so decided we wanted to
export. We approached DIT and this move proved to be invaluable for our business.”

Paul Stowers, acting regional director at the Department for International Trade North West,
said: “EasyTots is a great example of a small, new business showing that exporting on a
global scale is possible. What they have achieved in just six months is very encouraging and
I hope other local businesses can see the potential benefits exporting can bring.”

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