EasyTots’ star on the rise with national award win
EASYTOTS’ Managing Director has been crowned a ‘Rising Star’ at this year’s national WeAreTheCity Awards.
Helen Davies, who is a member of the Baby Products Association, was recognised in the ‘Entrepreneurs & Start-Ups’ category at a glittering presentation held at NewsUK, London last month.
The aim of the awards was to celebrate 100 female role models and individual contributors across 20 different industries who represent the inspirational future leaders of tomorrow.
“There were so many inspiring women in the running that I feel incredibly humbled to have been chosen by the judges,” said Helen, who invented the EasyMat MiniTM – the world’s first compact and foldable suction plate, which became a UK best-seller after revolutionising travel feeding for babies.
Helen, who has seen her company go global with sales and distribution agreements secured across Europe, Hong Kong, South Korea and Australia, added: “Following this award win, I now have special responsibilities to promote female entrepreneurship and support innovation for the next 12 months – something I am proud and pleased to do having founded EasyTots in 2016.”
Helen’s loyal customer base, friends and family were among the 35,000 people to publicly cast their votes for the 200 shortlisted nominees, which were selected by a panel of 54 independent judges.
Awards host June Sarpong MBE, who is a TV presenter and author, said: “2018 has been dubbed the ‘Year of the Women’ and has very much thrown gender and diversity into the public consciousness – the #MeToo and #TimesUp movements, gender pay gap reporting, and marking 100 years of women’s suffrage.
‘Awards such as these are incredibly important – and needed – to continue to raise women’s platforms and showcase how talented the female population is.”
Helen’s award success is the latest milestone in her journey, which has seen her appear on Channel 4’s ‘Buy It Now’ and present at the 2018 International Business Festival in recent months.
“My newest weaning accessory in the EasyTots range is the world’s first made-to-measure suction plate for the IKEA Antilop Highchair, which will be unveiled later this month,” said Helen.
“It is the first in a series of ‘perfect fit’ bespoke suction plates planned for Britain’s favourite highchairs. Available in three gorgeous pastel colours, it features the signature EasyMat ‘happy face’, secure suction cups and a perfectly snug fit.”
To find out more, visit www.easytots.com